Advertising
The advertising policy governs Rutgers' approach to communicating directly with key audiences through a paid commercial message. The policy authorizes the office of University Brand and Marketing to review advertisements for the university to ensure that the university is presented to the public in a consistent and coherent manner. This policy applies to all types of sponsored content and traditional advertising including; social media ads, out of home display ads, conference program ads, traditional print ads and digital banner and sponsored content ads.
NOTE: For approval of Google Adwords please contact the Trademark Licensing Office.
All Rutgers advertising must be reviewed and approved in advance of placement through the review process with the exception of:
- Job postings
- Legal notices
- Classified advertisements
- Advertisements in campus media
- Institutional Review Board-approved advertising
BEGIN AN Ad Review
Before you start the process, please be sure you know the ad's target audience and goals and the name of the person within your department who approved the advertisement.
Once submitted, please allow 5 days for the review of your submission.
Contact Us
If you need assistance with advertising placement or design, please email us at contactus@ucm.rutgers.edu.
The Rutgers Visual Identity System strengthens the Rutgers identity and unites the university community under a consistent coherent style. Refer to it when planning any communications, marketing, or promotional piece or product.